Hello lovelies! Miranda here.
We’ve all been there—staring at a shelf in a shop, panicked, trying to find something to buy because a birthday or holiday is coming up. We often fall into the trap of thinking that for a gift to be "good," it has to be big, expensive, or grand.
But since starting Ariael Creatives in 2020, I’ve learned something important: The best gifts aren't about the price tag; they are about the message.
Today, I want to talk about the psychology of thoughtful gifting—why it matters, and how a small tin can sometimes hold more love than a giant hamper.
It’s Not Just "Stuff"—It’s Connection
Psychologists have found that the act of giving is actually more rewarding for the brain than receiving! It releases dopamine and oxytocin (the "love hormone"). But this only really happens when the gift creates a connection.
When you give with intention, you are essentially saying: "I see you. I appreciate you. I know who you are."
That is where the magic lies. An intentional gift focuses on how you want the recipient to feel, rather than just what you want them to have.
The Power of Affirmation (and a Little Glitter)
Take our "Wonderful You" Soy Candle, for example.
On the surface, it’s a lovely, hand-poured soy candle. But look closer. It’s a message in a tin.
I chose this specific candle for our boxes because it does the talking for you.
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The Message: The label simply says "Wonderful You." It’s a daily affirmation. Every time your recipient lights it, they are reminded that they are valued.
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The Details: If you peek inside, you’ll see a sprinkling of gold glitter in the wax. It’s a tiny detail, but it represents celebration and joy.
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The Scent: Scent is the strongest sense tied to memory. A beautiful aroma can instantly lower stress and shift a mood.
This isn't just a candle; it’s a permission slip for your friend to sit down, breathe, and feel wonderful about themselves.
How to Practice Intentional Gifting
You don't need a degree in psychology to give better gifts. You just need a moment of mindfulness. Before you add to cart, ask yourself three questions:
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What is the vibe? Do they need energising (bright colours, snacks)? Or do they need rest (candles, tea, self-care)?
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What is the message? Are you saying "Congratulations," "I’m sorry," or just "You’re doing great"?
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Is it personal? A handwritten note (which we always include!) bridges the gap between a product and a present.
Small Gestures, Big Impact
At Ariael Creatives, we believe that you don't need a monumental occasion to send a gift. Sometimes, a "just because" gift—like a sweet candle sent to a friend having a tough week—means the most.
So, next time you are shopping, stop worrying about the size of the box. Focus on the size of the feeling.
Shine bright, Miranda x
